Antarctica Series

Role: Creative Director
Or: "The Beer Netflix".
For more then two years we created series and short films instead of traditional TV ads for the number one beer brand in Rio de Janeiro at the time - Antarctica Beer. The content was always the central piece of a 360º campaign. We pretentiously called it "The Beer Netflix". It's not easy to do a digital based campaign for a mainstream beer brand in a country where TV is so huge. Ok, we also did TV ads, but they were more like movie trailers promoting our online content. (Only available in Portuguese). 


No Gogó - web series - 5 episodes












Na Lata - web series - 4 episodes 









No Boteco - short film - 24'




Na Fogueira - short film - 17'




Na Pressão - web series - 4 episodes










Quase Numa Boa - part 1 - web series - 3 episodes








Quase Numa Boa - part 2 - web series - 2 episodes






Quase Numa Boa - part 3 - web series - 3 episodes (coming soon)


Mark
Cargo Collective, Inc.
Los Angeles, Calif.