Pepsi Super Bowl 2026
The Choice
Role: Executive Creative Director/Writer
We discovered that 66% of people prefer Pepsi Zero to Coke Zero in a blind taste test. That happened consistently around the country at the Pepsi Challenge in 2025. Which made us wonder how shocked a lot of folks who always saw themselves as Coke lovers would be when they learn they actually prefer the taste of Pepsi. No matter which species they belong to.